SEO of a site can be improved by various SEO techniques: creating content, by affiliating keywords relevant to his research. However, alongside conventional techniques, other means can be implemented.

Think ergonomics and responsive …

First, a redesign of its site corresponding to current standards is essential. A design in the zeitgeist, sleek and intuitive enhances its practicality and by extension its visibility. In the trends of recent years, flat design (colors in solids and minimalist icons) and a work of typography are favorites Web design.

A site responsive (which adapts to different screen formats) is also essential. Increasing browsing tablets and smartphones is an element to be considered necessarily at the strategic level. According to a study by Google Ad Mobs, a mobile-adapted site has 67% chance to significantly increase these sales, and therefore more often visited, increasing its SEO.

… But also SEM and link building

Google Adwords is one of the bases of the SEM. However, this tool can be optimised. With an Adwords campaign called “universal”, the ads can be tailored to the medium. Like responsive design, paid search created for a computer, tablet or smartphone and allows better visibility and greater impact.

Also to improve its SEO, Link Building use is relevant. This technique involves creating links to the target site: there will be more links, the better it will be referenced. Amazon is one of the pillars of Link Building, encouraging blogs, websites, discussion forums and social networks to talk about its products, increasing its visibility in stride.

Last important point, microdata. Implanted into the source code of a site, microdata are appear different information on a Google search page, such as a video, dates of events or the note in a story by users. These items give visitors a clear reading of the information they seek and encourage them to go to a site. Increasingly used, the microdata will be an essential element for a good SEO in the coming years.

Allier conventional means (blogging, keywords and social networks) and latest techniques are the perfect cocktail for an optimum SEO campaign.


The Ultimate SEO and common methods


The definition of the SEO “Search Engine Optimisation” held today in one word: “communication”. To successfully optimise how your content (website pages, blog articles …) appear in the results of search engines, we must in our view be “quality”. Called SEO has grown strongly on the web in recent years. The search engines have improved their tools online content analysis, and confirm this trend. If you do not master this type of SEO, it’s time to get started! A brief overview of the key points to know.

What to remember for your SEO in 3 steps

SEO is THE way to make your existing website. Here’s what to retain, in three stages:

Step 1: Play fair play

Play Fair involves developing your website, your blog, your presence on social networks … without cheating! Do not duplicate unnecessary pages, or inappropriate links unrelated to your topic (literally as figuratively!), And above all do not make copy-pasted in their content. Early on, personalize your content and target the needs of your customers. In writing your text, if you respond in a personal way and just their needs, you already achieved 90% of the work !

Step 2: Publish interesting content!

To generate traffic with SEO, you need to attract links from other sites to you. To do this, you need to generate interesting content and integrate into existing online communities: in blogs, forums and social networks in particular. As such, forget sponsored articles and false comments, your e-reputation would suffer!

Think ahead to the type of content that you post: internal links, external links, a clear and effective writing … Your texts should be primarily personal to arouse the interest of your readers.

Step 3: manage SEO

Managing SEO, is learning to be determined. You must act as if Google was a rather unusual drive with its programmer codes, but a player anyway. As such, do not abuse links or keyword phrases in the same article to avoid making the reading. Balance as much as possible your content: paragraphs, links, visuals.

From the design of your site, think about its structure : it must be built to facilitate the reading of the visitor, and ergonomics must be functional in its use. Choose a technical base solid and reliable: on this point, the Neocamino teams can offer you a free diagnosis .

Keep in mind that every visitor should feel good about your site and quickly find what he seeks.

Resume SEO definition to play with the mysteries of Google

Can we really outsmart Google? No, according to him, but he must know some tricks.

First, I insist: do not play smarter! Integrate real links, and real content to be, as we have seen, very personal. To choose better a shorter and incisive text that a longer article but “empty” or “hollow” as when “embroiders” a dissert ‘to school … we all did.

Specifically, it is the quality of content that the latest version of the Google search engine encourages. Suddenly, the giant US should encourage small and micro businesses in the long term , as these small businesses prefer this type of content. Go for it!

See in this regard Article Google and the dedicated section of the Huffington Post

3 myths about SEO

1. SEO is still paying

FALSE. For SEO, you pay nothing for Google, it’s time, energy and skills you need to invest. SEO is mostly accessible to anyone who knows phrases in French and is careful to publish interesting content regularly.

2. At least one year before starting to be referenced in the Google SEO

FALSE. By planning your actions a few months and taking you to this schedule, you quickly get significant results. If you are regular readers of this blog, you know, this process is accessible, and by application of self-denial, you can begin … now!

3. Google will always be a step ahead of the SEO So I drop

FALSE and FALSE-RE. Google tends to favor high-quality content and goes in the direction of SOHO and small . Because the high quality, it is above all the customization, and your DNA. In summary, your small business is your higher-value, take advantage of the SEO!

It’s your turn !

You are remarkable, you can learn techniques to users whom you want to talk, entertain the community that vibrates like passions with you, and this definition of SEO


How Google’s Algo’s Changed SEO


When the Google Penguin update hit the market I had been involved in the SEO for under 1 year. I was in the process of scraping link profiles on a daily basis and was amazed with the tactics certain sites got away with up until that point.

I found that 80-90% of the backlinks of a typical affiliate site that was doing well in the rankings were rented/paid and the rest of the links consisted of spammy blog comments, forum signature posts, free directories and articles spinning etc.

Sites earned a 5 figure sum on a monthly basis in commissions from the traffic/registrations they drove – Post penguin these safe affiliate sites are sending 90% less traffic than it use to and here’s why I believe affiliate sites (particularly in the gambling industry) were so heavily effected. 

1) No Anchor text distribution:

If you have hundreds of links with ” roulette” as anchor text you are not doing yourself any favours  In this case the affiliates I’m using in my research, they didn’t have a diversified enough profile.

2) Low quality backlinks

Up until more recently,  spammy tactics such as forum signature posting, article spinning, cheap directories, and blog spamming did actually work quite well. Dozens of sites that ranked high for highly competitive keywords were using these tactics and probably didn’t have to spend much time or money on link building.  Most of these sites vanished from the rankings post penguin and I’m still not seeing them recover.

3) Link velocity

Building hundreds of links in the space of a month with the same anchors can be unnatural. It might work for a while but you need to expect that a few months down the line your site may-be vanished from the rankings, for ever. In order to do this properly you need an incremental roll out plan & you also need to invest in other sources of traffic.

4) No branded searches/ brand signals

80% of the backlink profile targeted generic non-branded anchor text with almost no diversification. It’s no longer good enough to diversify the anchors for your main keywords, you need naturalise your link profile as much as possible, include anchors such as your URL and Business Name. Basically don’t do things that look unnatural to the search engines.

5) Link relevance

Sites that had cheap backlinks from irrelevant sites got hammered by algo-updates, that’s what happens when your link building strategy consists of buying links from fiverr

6) Link networks

Gambling sites that rent hundreds of links from link networks. A huge percentage of these networks with a few exceptions offer a large amount of links for a really good price per year. You will be amazed with what these guys get away with, some of the sites I analysed scraped content from pages, replicated across multiple domains and included anchor links in the content. Sooner of later these sites get hammered and if you have 100 links pointing to your site it will most probably negatively affect your rankings at some point unless you own a huge established brand, that dominates the market, invests bucket loads in PPC, has great domain authority, tones of brand searches and has a huge varied link profile which I’m guessing if you are reading this you probably don’t.

The exceptions that I’m on about are not easily found therefore you would have to do a whole lot of scraping and emailing before you come across any of these networks.

Some of them place a few free links to major sites as bait for SEO’s scraping the profiles and going after the same links. So once you make contact with them and you’ve bought a few links they introduce to their hidden backend management system that allows you to buy, edit & schedule links to go live at any time.

A list of things you should & shouldn’t be doing if you own a gambling Affiliate.

Everybody that’s involved in the SEO side of gambling knows that paid links are the way forward as it extremely difficult to get free links without having to use spammy tactics that will now get you penalised. You don’t only need a budget 0 $xxxxxx for year one, you also need to keep in mind that you are most likely to need twice the amount the year after in order to keep things going.

I know that outsourcing cheap link building can be tempting and can work for a while however if you don’t want to burn your site here’s what you should be avoiding:

  1. Fiverr

  2. Blog commenting, scraping for do follow comments, comment luv etc

  3. Signature links in forums

  4. Spammy cheap directories

  5. Spammy article sites/ article spinning tactics

  6. Link networks, paying for cheap links from a huge list of sites

And here’s what you should be doing:

  1. Focus on building a brand, it’s not easy, you need to differentiate your site from tones of other sites out there that offer the exact same service, think outside of the box and offer something different.

  2. Diversify you anchors as much as possible.

  3. Diversify your link sources as much as possible.

  4. Evaluate your links with industry tools such as SEMrush & majestic SEO, you need to be sure that the links you’re buying will not burn  you a couple of months down the line.

  5. Scrape the link profiles of your main competitors that are doing well in the rankings and start going after some of their links.

  6. Invest in Social Media

  7. Invest in PPC

  8. Last but not least if you’re in this market and you’re here to stay your site needs to be spotless from an on site optimisation point of view.


A look at longtail keywords


How to leverage your site to target longtail keywords?

When working a sites SEO, it’s really interesting to look at the longtail keywords. This typology key word can be very effective in driving traffic, especially for a newer site.

Long Tail Keywords Are Where The Buyers Are

The 3 groups of keywords

The top keywords

These are the most searched keywords on your topic. Of course if they are highly sought after, competition is likley be fierce in both organic listings and in paid listings.

Generally speaking, their number is limited.

The middle tail

These keywords are not among the top keywords but they remain relatively sought.

The long tail

The long train is the sum of all keywords very little sought by Internet users. But if one combines this keyword list, it represents an enormous potential traffic. This is why it should never be underestimated.

For a new site

The long tail keywords are keywords on which competition is usually much weaker, hence easier to position.

If your site is new, it probably has very little links and organic traffic, so do not aim too high. You’ll see a often see better result if you can rank 1st on a bunch of long tail keywords than 10th on a top keyword.

How to find long tail keywords?

If we stick to the strict definition, long tail keywords are so few desired that keyword tools do not back them. This was true a few years ago but this is no longer the case today. SEMRush has a base of over 80 million keywords. This covers many of the popular requests at least 10 times a month.

Studying the semantics of competing websites

An interesting little exercise is to identify a page of one of your competitors (which goes back well on the engines) and analyze the keywords on which it is positioned. You will see the share of long tail keywords and it will probably give you ideas.

Cross the terms often used in your universe

Then cross the generic terms with the keywords you’ve isolated.

For recipes, you can place keywords “easy” and “fast.” On an e-commerce site, the key word “cheap” is also often associated with a type of product. There are many examples …

How to rank on long tail searches?

Work content

“Content is king” as they say. Work on your content, search for semantic diversity, use synonyms while remaining natural .

Work the internal linking

Link pages internally (within your site, from one page to another) using long-tail keywords oriented anchor text to provide the link to the content of the targeted page with backlink relevance increasing the on-site SEO potential for targeted long-tail rankings. The objective is to ensure that each page receives some link juice so that it has the “popularity” necessary for search positioning. There are the CMS modules on WordPress (and other platforms) that make this type of optimisation much easier, particularly on much larger content rich websites.

▪ Long tail and Relevancy. When targeting a theme, feel free to create multiple pages that discuss different perspectives and link these pages together. This shows Google that you are legitimate on this issue and will make you stand out in the search engines.

▪ Do not focus only on the top expressions. Some are out of reach today and will remain to be dominated for a long time to come. Do not skip on the long tail strategy, you’ll be missing out on traffic. Go ahead step by step: firstly targeting the long tail terms then gradually targeting increasingly competitive keywords.

▪ Since Google has hidden traffic data about the keywords, one sees SEO strategies based on themes: they focus on the pages and on the objective of those Ci. It seeks to respond to a problem rather than targeting a keyword. This type of approach is really relevant for the long tail because it focuses on the need and on a keyword

▪ If you have an internal search engine , its interesting reviewing the keywords searched different internet users, you see the diversity of what can be searched. When a user searches for a term in your engine, then it seems to the user that information on the site is relevant to that keyword.

▪ Do not do too much, your text must remain understandable, it is not worth using obscure synonyms or scientific terms. Stay easy to digest and remain natural.