Think ergonomics and responsive …
First, a redesign of its site corresponding to current standards is essential. A design in the zeitgeist, sleek and intuitive enhances its practicality and by extension its visibility. In the trends of recent years, flat design (colors in solids and minimalist icons) and a work of typography are favorites Web design.
A site responsive (which adapts to different screen formats) is also essential. Increasing browsing tablets and smartphones is an element to be considered necessarily at the strategic level. According to a study by Google Ad Mobs, a mobile-adapted site has 67% chance to significantly increase these sales, and therefore more often visited, increasing its SEO.
… But also SEM and link building
Google Adwords is one of the bases of the SEM. However, this tool can be optimised. With an Adwords campaign called “universal”, the ads can be tailored to the medium. Like responsive design, paid search created for a computer, tablet or smartphone and allows better visibility and greater impact.
Also to improve its SEO, Link Building use is relevant. This technique involves creating links to the target site: there will be more links, the better it will be referenced. Amazon is one of the pillars of Link Building, encouraging blogs, websites, discussion forums and social networks to talk about its products, increasing its visibility in stride.
Last important point, microdata. Implanted into the source code of a site, microdata are appear different information on a Google search page, such as a video, dates of events or the note in a story by users. These items give visitors a clear reading of the information they seek and encourage them to go to a site. Increasingly used, the microdata will be an essential element for a good SEO in the coming years.
Allier conventional means (blogging, keywords and social networks) and latest techniques are the perfect cocktail for an optimum SEO campaign.