Universal Self Defence
 Universal Self Defence is a mixed martial arts training and product distributor.
The company specialises in training men, women and children.
To reflect this, the site has multiple headers with different graphics that will show randomly, each header being themed to the 3 user groups.
The site also has a course booking system and full fledged retail shopping cart. Image galleries, libraries of tips and martial arts proverbs combine to make this not only a great business and promotional site, but a really useful one to members of the martial arts community.
Wholesale shopping for approved distributors is controlled via secure login and application vetting system. Course drop down search function make it easy for anyone looking to join a class.
Last 5 latest news items automatically appear on left navigation.
Search engine friendly shopping cart make this site an internet marketing powerhouse.
Everything is administerable through custom built CMS (content management system).
Internet Marketing
Target Keyword: Martial Arts
Commenced: July 2007
Currently: (Jan 2008)
#2 martial arts (google.com.au)
#13 martial arts (google.com)
#3 martial arts equipment (google.com.au)
#2 Self Defence (google.com.au)
Development included:
- Course booking system
- Content Management System
- Multiple random headers
- Retail and wholesale shopping
- Australia Post plug shipping calculator
- User Reviews
- Image galleries
- Libraries of pages
- Reward points
- Newsletter
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