Marketing & Business Development - Cate Cormack

Summary: Cate Cormack is marketing and business development specialist. Her twenty-five years of hands-on marketing experience started in fashion industry in New York. She was headhunted to Sydney and later took up residency in Australia employed as the brand manager for the Maggie T designer label. Her next appointed position was as the general manager of TCG Export Pty. Ltd., a global marketing consultant firm, establishing Australian businesses in international markets. In her own consultancy by the early 1990s, Cate was exporting cities, having assisted the City of Melbourne to position itself as a contender for the 1996 Summer Olympics of which Atlanta succeeded.

By the mid-90s Cate was showing clients how to “stage customer experiences” as an alternative to outdated service delivery models in commoditised marketplaces. She became a pioneer in the “live” marketing industries of retail, tourism, hospitality, exhibitions, conferences and events with her provocative seminars and keynote addresses. Since 1995, the “Expert Exhibitor” tradeshow marketing seminars have supported thousands of businesses to get a return on their tradeshow investments. Clients now gain these and other crucial advisory, creative marketing management, and consulting roles that Cate has performed which are of significant scope internationally, nationally and locally.

What We Do:

Cate Cormack is a marketing and business development mentor and visionary business guide. She invites you to rethink the vision of your business expansion and marketing planning so that it is both inspiring and able to be practically implemented. Cate works with you to maximise the result from every hour you spend and dollar you invest in sales and marketing by assisting you to refresh your promotions, think differently about your customers, be more discerning about your markets, and increase your profits.

How We Can Help Your Business:

Cate knows the frustrations of businesses: sales results that don’t match the quality of the product or service; loss of business to unworthy competitors; and low profit margins due to the commodity nature of the market. Cate can guide you through the process of diagnosis, evaluation and informed decision-making to invigorate your product and service offering, leverage the best attributes of your business, and overcome these frustrations.

Working with you individually, or with your team Cate will take you beyond your present marketing approaches. She will guide you through a process of identifying the most profitable customers, how to reach them and convert them into “raving fans” who keep coming back (and spreading the word about you!) Individual sessions and five-session business optimisation and marketing maxsimation packages are available and can also be facilitated as a development series for organizations.